Sustainable Brands | The classic marketing mix, the 4 Ps — product, price, place and promotion — provide a good framework with which food and beverage marketing teams can insert sustainability into the conversation. Adding a fifth P, purpose, will provide a foundation for making a larger impact.
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In the Press
Purpose: The 5th ‘P’ in the sustainable food + beverage marketing ...
The 5th 'P' in the marketing mix, purpose, adds depth to product, price, place, and promotion, enabling greater sustainability and impact.
