These new fragrances will be made from carbon captured from the atmosphere

Fast Company | Quantis partner Coty — the world’s largest fragrance company — is moving to use ethanol from recycled carbon emissions in its perfumes. Quantis helped Coty understand the environmental impacts of the new source of ethanol, developed by LanzaTech. A key ingredient in fragrances, the traditional production of ethanol uses sugarcane which, when produced on a large scale, comes with serious consequences, like deforestation, soil degradation and biodiversity loss. Quantis found that by switching to LanzaTech’s ethanol made from carbon emissions, Coty would see improvements in water consumption, land use and carbon emissions.