As sustainability expectations continue to evolve across global markets, companies are facing growing pressure to ensure that environmental claims are accurate, substantiated, and communicated responsibly. Quantis partnered with GPCA, Gulf Petrochemical & Chemical Association, to provide practical insights into how chemical producers can navigate these expectations in a balanced and credible manner, particularly within complex B2B and export-oriented value chains. The session was designed to support GPCA members in strengthening sustainability communications and the credibility of their environmental claims, while managing greenwashing, reputational, and market-related risks in an increasingly scrutinized environment.
On stage, alongside Noora Mukhtar, Senior Research Specialist, GPCA, Quantis panelists were: Philipp Meister, Managing Director & Global Chemicals Lead; Alice Joubay, Principal Strategist, Chemicals & Pharma Sector Lead – Switzerland, Middle East and Asia; and Janina Morgen Cros, Communications & Engagement Specialist.