The Company’s Needs
- Evaluate the environmental and social performance of a new packaging design for a flagship product
- Define sustainability criteria for product portfolio to identify best performing products and areas for improvement
- Raise awareness of eco-design among the group’s employees
- Increase products’ value by integrating eco-design for future development
- Communicate on sustainability improvements
Quantis’ Solutions
- Develop the Sustainability Assessment Tool (SAT), enabling product assessment based on both environmental and social criteria
- Perform a life cycle assessment of the Avinew NeO packaging and design communications about its environmental improvements
- Organize eco-design training workshops, targeting a wide range of employee profiles: EHS+S, R&D, Innovation, Marketing, Operations, Procurement, etc.
- Assess environmental and social impacts of several products across the value chain and identify eco-design solutions
Initiating the Group’s Eco-Design Strategy
1. Avinew NeO was the first product pack that featured environmental improvements. This prompted efforts to raise awareness on eco-design among stakeholders. Specific communications were disseminated internally and externally via training sessions, leaflets, videos, conference presentations as well as a business game.
2. Between 2016 and 2018, 117 employees attended 6 eco-design training sessions led by Quantis in France and the US and 4 products were assessed leading to 64 improvement ideas and 7 project launches. 3.
In addition, 100 employees attended 2 webinars: one on eco-design and the other on responsible marketing and communications.
Key Learnings
- Implementing eco-design improved the environmental performance of the packaging of a flagship product.
- Eco-design training can support internal communication by accelerating brainstorming and the cross-pollination of best practices.
- It is valuable to find ways to integrate eco-design into innovation and product & process development.
Client Actions
- The Sustainability Assessment Tool is now being further enhanced and used as a pre-screening tool to evaluate the Animal Health Business Unit’s products.
- Eco-design improvement actions identified in workshops and trainings were shared with management teams. This helped pinpoint further products as candidates for an eco-design process. Trainings also generated awareness for more employees to become members of the volunteer CSR Ambassador Network.
