• Climate

How to get offsets right? Ask an expert.

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As companies ramp up their climate strategies, they’re looking to offsets to help reach net zero targets. But not all offsets are created equal. What does the science say? Companies should prioritize offsetting projects that avoid emissions from being released in the first place, before turning to offsetting projects to remove residual emissions from the atmosphere. It’s important that businesses do their homework thoroughly before hitting “go” on an offset project. Watch Charlotte Bande walk you through some best practices to ensure your approach to offsetting meaningfully contributes to your climate goals.

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