A new guidance created by Quantis, “Guidelines for credible, science-driven environmental footprint claims” provides best practices and recommendations to help companies understand and comply with existing standards and regulations when making environmental claims.
In line with heightened levels of scrutiny from investors and consumers as well as a growing landscape of environmental regulations, the use of environmental claims has become mainstream. At the same time, greenwashing — the use of misleading environmental claims — has also been on the rise.
Though a useful tool for communicating a brand’s sustainability efforts and helping consumers looking for products with lower environmental impacts make informed purchasing decisions, vague, unsubstantiated sustainability statements pose a threat to true sustainable business transformation. Greenwashing not only misleads consumers, it degrades consumer trust and creates unfair competition that negatively affects companies that are communicating about their sustainability efforts in a transparent and science-driven way.
Quantis’ “Guidelines for credible, science-driven environmental footprint claims” is designed to support B2B and B2C companies in credibly communicating about their sustainability efforts and the impact of their products and avoiding greenwashing.