This report is designed to support B2B and B2C companies in credibly communicating about their sustainability efforts and the impact of their products to avoid greenwashing.
With evolving regulations and shifting market expectations, sustainability today is marked by uncertainty. This uncertainty makes clear, science-based communication more important than ever.
Companies that communicate credibly not only avoid the risks of greenwashing and greenhushing, but also build trust, strengthen competitiveness and create long-term value.
The 2025 Quantis Guidelines for Credible, Science-Driven Environmental Footprint Claims expands on the 2022 edition and provides a structured framework to help organizations do just that. Building on UN and ISO standards, the updated Guidelines integrate the latest global regulations, expand technical guidance on life cycle assessments, and equip sustainability and marketing teams with actionable recommendations to ensure environmental claims are specific, transparent and impactful.
