Sustainable Brands | The classic marketing mix, the 4 Ps — product, price, place and promotion — provide a good framework with which food and beverage marketing teams can insert sustainability into the conversation. Adding a fifth P, purpose, will provide a foundation for making a larger impact.
The problems with ‘carbon negative’ claims
Just Food | ‘Carbon negative’ claims are emerging as a new trend, bringing with it risks of greenwashing. Quantis’ Global Food + Beverage Lead Charlotte…
