• Nature
  • Fashion + Sporting Goods

Rethinking the nature of fashion: How brands are adapting their sustainability strategies in France and beyond

Reading Time: 4 mins

Fashion brands are increasingly recognizing their connection to nature. The fashion industry places significant strain on ecosystems due to its dependence on water, land and raw materials — making it both a driver of environmental impact and vulnerable to nature-related risks. Adopting a nature strategy aligned with business objectives is key to long-term resilience.

Philipp Meister, Global Fashion + Sporting Goods Lead at Quantis, and Raphaëlle Bordenave, Fashion + Sporting Goods Lead at Quantis France, discuss the industry’s progress toward becoming nature-supportive and how brands — particularly in France’s luxury sector — can lead the way in addressing these challenges.

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