Sustainable Brand Positioning + Claims

Sustainable products have surged in popularity and continue to grow, but consumers have become increasingly skeptical due to unregulated claims and a cluttered landscape. Quantis helps brands cut through the noise with sustainability communications strategies that support verifiable sustainability claims and marketing strategies that capture attention.


We help companies identify how their products and brands fit into a complex market.


Strike the right balance in communication to grow consumer trust, comply with regulations and avoid greenwashing.

Consumers have grown more savvy about sustainability, which puts increased attention on a company’s sustainability messaging. Quantis helps clients develop a sustainability communications strategy that informs and guides consumers toward sustainable choices using nudging techniques while steering clear of greenwashing.

Meanwhile, businesses must navigate the complex and often unclear world of product labeling, from certifications like Eco-Score to reporting for Product Passports. Quantis has been at the heart of sustainability since our start, and we’re here to help position your product for success from labeling to consumer engagement. We know the market and can help you find where your product and brand fit within the broader sustainability landscape.

How Quantis can help

For two decades, our dynamic and visionary team has partnered with organizations across the globe to transform their industries and shape a new, planetary economy that aligns business with nature.

We guide companies on the transition from business as usual to business at its best.

  • Ensure regulatory compliance

    We help companies develop claims that are scientifically accurate, transparent and aligned with regulatory standards.

  • Enhance brand reputation

    We craft creative sustainability claims that promote positive environmental outcomes and foster long-term success in a rapidly evolving marketplace.

  • Build trust with consumers

    Steer clear of greenwashing and overpromising by prioritizing clarity in labeling.

Quantis experts

    • Italy

    Alessandra Meloni

    Communications + Engagement Solutions Global Lead
    • Italy

    Roberto Scalzo

    Sustainability Specialist
    • United States of America

    Julia Lyon

    Sustainability Expert
    • Switzerland

    Laura Scorza

    Sustainability Expert