Using metrics to tell the story of packaging improvements to two different audiences: customers and consumers.
![business woman team in local cheese production company](https://quantis.com/wp-content/uploads/2019/02/business-woman-team-in-local-cheese-production-company.jpg)
Bel Group’s brand Leerdammer, the second largest global sliced cheese brand, has been working for several years on making their packaging more sustainable. As part of this effort, the R&D team has worked to reduce the amount of plastic used, use more post-recycled PET, and make the packaging fully recyclable.
![Logo_Bel](https://quantis.com/wp-content/uploads/2019/02/logo_bel-1011x1024.png)
Objective
- Provide a clear example of the progress Bel is making on its sustainability journey and specifically on packaging eco-design work.
- Raise awareness on the environmental impacts of packaging and the benefits of circular design, including resources saved and waste reduction.
- Reinforce a positive brand perception of Leerdammer.
Audiences
- For Infographic A: Customers (retailers) and other professional stakeholders
- For Infographic B: Consumers and brand teams
Quantis’ Solutions
- Transform a technical report and scientific findings into a meaningful, relevant topline communication, using equivalencies and design to bring it to life.
- Lead the creative development process by aligning the creative brief with project objectives and target audience needs.
- Develop two infographics to share Leerdammer’s sustainable packaging story and environmental benefits of eco-designed packaging with different audiences.
Leerdammer infographics
Inforgraphic A
![Bel infograph 2](https://quantis.com/wp-content/uploads/2019/02/bel-infograph-2.png)
Infographic B
![Leerdammer logos](https://quantis.com/wp-content/uploads/2019/02/leerdammer-logos-1-1.png)
“Quantis helped us build robust data on the sustainable performance of the new Leerdammer recyclable packaging and then translate that into relevant messages for our consumers. It's always a pleasure to work with this team!”
Simon Bonnet, Sustainable Brands Transformation Manager
Bel Group
Latest case studies
![](https://quantis.com/wp-content/uploads/2024/07/accor_logo_2020-1024x836.png)
Case Study
Accor
Quantis supported Accor, a world leading hospitality group, to develop a new methodology to ensure the accuracy of Accor’s emission calculations while simplifying both the data collection process and making it possible at hotel level.
![](https://quantis.com/wp-content/uploads/2024/06/manzanita-logo.webp)
Case Study
Manzanita Capital
Quantis supported Manzanita Capital, a private equity fund specializing in luxury and premium niche beauty companies, to guide their portfolio companies towards a more sustainable future.
![](https://quantis.com/wp-content/uploads/2024/01/pharma-case-study-1024x678.jpeg)
Case Study
Pharma Company
Quantis supported a global pharmaceuticals company in understanding its impacts and dependencies on nature, assessing the related risks and opportunities, and evaluating the need for an overarching biodiversity strategy.