Developing an engaging story for Arla’s environmental sustainability strategy through a digital+print brochure delivered digitally + an illustrated, animated video.
As an international cooperative and one of the world’s leading producers of dairy products, Arla Foods understands the importance of operating sustainably, using its power and resources to drive positive change. Having worked with Quantis on setting science-based targets for reducing the company’s greenhouse gas emissions, Arla set out to communicate its environmental strategy (Green Ambition) to its farmer owners and key stakeholders
Objectives
Introduce Arla’s new environmental strategy (Green Ambition 2050) in a clear and compelling way • Tell the story on why the cooperative must adopt a clear and bold strategy on environmental sustainability • Explain the goals and how Arla intends to achieve them
Audience
Cooperative farmer owners, internal audiences, key external stakeholders
Quantis’ Solutions
- Development of an engaging story for Arla’s environmental sustainability strategy
- A brochure delivered digitally and in print format communicating the sustainability strategy and using the specially developed iconic language
- An illustrated, animated video with voice-over produced to further engage farmers and other stakeholders with Arla’s Green Ambition
Arla’s Green Ambition 2050 brochure:
Watch Arla’s Green Ambition video
“Having guided us on setting Science Based Targets, Quantis also supported us in communicating our green ambitions in a clear and compelling way, helping us get buyin across the organization and approval from our farmer owners. Quantis has high scientific competence and has been engaging, understanding and considerate of our needs.”
Anna Flysjö, PhD Life Cycle Sustainability Manager
ARLA FOODS
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