Can “green” companies be trusted? Expert view: Without the courage to change, it’s only greenwashing (in Italian)

Repubblica | For true sustainability, leaders need the courage to challenge the “status quo” and business-as-usual. This is the key idea Simone Pedrazzini, Director of Quantis Italy shared in an interview with Repubblica, which dug into the concept of greenwashing — whether intentional or unintentional. A science-based approach paired with business acumen and the willingness to change are the key ingredients to a successful and credible sustainability strategy.

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