CosmeticDesign USA | With increasing consumer demand for less environmentally impactful products, the Sustainability Packaging conference in the US brings together industry experts and thought leaders to discuss the latest insights and strategies for sustainable packaging. Quantis Sustainability Strategist Emily Wynne shared her perspective on circularity: “The more we can encourage the establishment of a circular, refill/repair-based system that incentivizes consumers to reutilize what they have and think twice before purchasing the newest, ‘must-have’ items, the better off we will all be.”
But how can companies effectively initiate these systems? “Refill and repair-based systems only work when consumers are adequately educated, and the infrastructure makes it easy (or easier) for consumers to purchase more sustainable solutions than the conventional solution,” says Wynne. Educating consumers can come through various channels, such as online resources, social media campaigns or in-store initiatives.
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