Sustainable Brands | The classic marketing mix, the 4 Ps — product, price, place and promotion — provide a good framework with which food and beverage marketing teams can insert sustainability into the conversation. Adding a fifth P, purpose, will provide a foundation for making a larger impact.
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Insights
What nature-related risks does the pharma industry face?
By protecting biodiversity and natural ecosystems, the pharmaceutical industry can mitigate risks and build long-term resilience.
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Our News
World Cocoa Foundation publishes first ever greenhouse gas accounting standard for the cocoa sector
World Cocoa Foundation & Quantis launch first-ever GHG standard, helping the cocoa sector measure, report, and cut emissions consistently.
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Insights
Accelerating progress to 2030 climate targets
Allon Zeitoun and Géraldine Noé sit down to discuss the progress made, challenges ahead and what companies can do to accelerate action to 2030 targets.
