Sustainable fashion needs to take a leap of faith. Who will lead the herd?

Vogue Business | The fashion industry is at a standstill in its sustainability journey. While some brands have tested a few sustainable innovations, many have yet to begin the necessary tranformation of their business models.

In an interview with Vogue Business, Quantis senior strategist Sandra Gonza shared her insights on where brands should focus: “The fashion industry needs to better recognise interdependence, starting with unravelling the complex web of relationships among suppliers, manufacturers, consumers and waste management systems. Without recognising these interdependencies and by solely focusing on one stakeholder — often shareholders and often for short-term financial gains — the future of the fashion industry remains precarious…Brands looking to establish a legacy and relevance across future consumers are often the ones that acknowledge the critical role within their ecosystem.”

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