“Circular economy” is all the buzz. But what does it look like in practice? Should companies embrace its principles? Circularity calls for a shift from a linear take-make-waste model towards one based on sharing, leasing, reuse, repair and recycling. For companies, it presents significant opportunities to innovate and future-proof their business. It’s a win-win, yet when it comes to connecting the dots between circularity and sustainability strategies — and how to measure progress — companies are at a loss. In this video, Quantis Global Plastics + Packaging Lead Laura Peano explains what circularity means for business and how companies can start embracing its principles.
![Laura Peano](https://quantis.com/wp-content/uploads/2020/02/laura-peano.jpg)
For more on a science-based plastics strategy, contact Laura Peano.
Laura Peano
Global Plastics and Packaging Lead
Quantis
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Plastic Leak Project
The Plastic Leak Project delivers the first science-based methodology to map, measure and forecast plastic leakage along their value chain.