The Packaging and Packaging Waste Regulation (PPWR), set to take effect in late 2024, introduces significant changes aimed at reducing waste, advancing a circular economy, and increasing the use of recycled materials in packaging across the EU. The regulation establishes mandatory targets for recyclability, recycled content, and packaging minimization, with many requirements becoming obligatory by 2030.
The PPWR is designed as a dynamic framework, with further updates expected in the coming years. Key areas, such as design-for-recycling criteria and extended producer responsibility (EPR) fee modulation, will be detailed through delegated acts and reviews, with significant updates anticipated as early as 2026. These developments will continue to shape the regulatory environment, requiring businesses to stay informed and adaptable.
For companies operating in Europe, the PPWR poses both challenges and opportunities. An estimated 80% of existing packaging solutions may need to be redesigned to comply with the new standards. Early action is crucial to assess compliance gaps, prioritize necessary changes, and explore strategic adjustments. By addressing these requirements proactively, businesses can navigate operational challenges, seize opportunities, and ensure their competitiveness in a rapidly evolving market.
The purpose of this whitepaper is to:
- Summarize the objectives, targets and approach of the regulation
- Share perspective on potential implications of PPWR for businesses that produce, use and handle packaging
- Share practical next steps that businesses could take
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