Meet Alice Geronzi

Alice Geronzi is a marketing specialist based in Quantis’s Berlin office. We sat down with her to discuss her role and experience at Quantis, her passions, and what makes Quantis unique.

What was your dream job growing up, and why? Are there any links to what you do now?

Alice Geronzi: My father’s an architect and he has a background in drawing and coloring technical drawings. He did that for a long time before becoming an architect. Our house and his office are still covered with drawings and art materials. He loved to take me to his office and let me play with stencils and watercolors, so I always wanted to be an architect.

I remember being a kid and sketching houses as he would, and he taught me how to make technical drawings of doors and windows.

I think there is a lot of overlap with my role at Quantis. Marketers don’t necessarily have a graphic design background, so I think that was something that helped me earn my role here. When you have a nice presentation, you’re halfway there in order to convince a client.

At Quantis, I work on our visual identity. Our Global Marketing Operations Lead Thibault Compagnon is the main point of reference, but I also give input on presentations, social media posts and webpages. I also sometimes view my role as being the brand police.

What drew you to sustainability, and how did you find Quantis?

AG: Honestly, Quantis was what drew me to sustainability. Climate change is in front of everyone’s eyes; you can’t not see it. It’s really important for me to do something with a greater purpose, especially in marketing.

I couldn’t see myself marketing something that I don’t really believe in. When I was looking for companies that would serve that greater purpose, Quantis really struck me with its visual identity and honest communications. It’s very original, especially for a B2B company. It’s very clear on what needs to be done while still being playful. Quantis is daring, bold and playful.

Of course, sustainability is something that I care about, but I also think Quantis really made it an important thing for me. Everyone here is not only very knowledgeable but also quite good at communicating about sustainability, and they’re happy to explain everything to me.

What does your average day look like?

AG: My role is basically to support our marketing team. I try to understand how to best support them with what they’re doing, enabling them to be consistent and deliver the Quantis message in the most effective way.

Since we work all over the globe, I act as a bridge between branches to keep us connected and on the same page at all times. If I find an idea from one branch that would work well with another, I’ll contact the appropriate marketing lead to decide whether or not to use it.

There’s a big visual aspect to my role as well, maintaining our visual identity and creating new assets. There is also a technical aspect to marketing operations. I update our website, finding ways to make it faster and more effective. It’s nice to have a balance between creative and technical work.

Outside of the office, what are you passionate about?

AG: I’d say two things. The first would be art. I go to a lot of museums and artist talks.

I also really enjoy music. I have very eclectic tastes — my playlist literally goes from religious music from the 1600s to very heavy electronic music to Britney Spears. I think I can find a lot of commonalities between different types of music. On top of listening to music and going to concerts, I’m also a singer and make music.

What’s a fun fact that nobody knows about you?

AG: I’m very open about everything, so this is a tough question. It still relates to music, but one of the reasons I moved to Berlin is because I love techno music. It’s not something that comes out quickly when I speak with people, even if my passion for music does. I usually say that I love classical music and religious music. I make classical music, specifically from the Baroque era.

I love the contrast between Baroque music and heavy electronic music, as they’re very different. When people get to know me, they know that I sing in churches and for weddings, but they don’t see the edgier side at first.

How would you describe the Quantis Spirit?

AG: One of the things that really struck me about Quantis was how genuine and direct people are. My first Quantis Germany retreat was just a couple of weeks after I started, and I remember watching people voice their ideas for how our company could continuously improve. They came together to try and find concrete solutions and create action plans, which were actually implemented afterward. It’s great to see everyone coming together and problem-solving. Everyone genuinely cares about each other, and you can talk to your managers if there’s something worrying you.

The thing that I love the most is the integrity of Quantis. Sustainability can be complex and difficult to communicate about. The people here have such integrity by being very open with their decisions. We’re not just here to pay the bills, we want to make a real impact.

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