Navigating the new EU Green Claims Directive

In collaboration with Boston Consulting Group and its new Center for Climate & Sustainability Policy & Regulation, Quantis has developed a white paper to share our approach for companies to navigate the new regulatory environment created by the EU Green Claims Directive.

On March 22, 2023, the European Commission proposed a directive intended to create standardized rules on the substantiation and communications of green claims. The proposal incorporates several recent sustainability regulatory developments – such as the EU taxonomy for sustainability activities, the Corporate Sustainability Reporting Directive (CSRD), the Corporate Sustainability Due Diligence Directive (CS3D) and the Ecodesign for Sustainable Products Regulation.

An opportunity for companies to adopt a holistic sustainability approach

Companies can utilize these regulatory developments to develop a holistic approach to green claims that’s continually evaluated. This will in turn differentiate the company’s brand and reputation from its competitors, foster credibility with the consumer and ensure compliance. 

This approach should be incorporated into the company’s broader strategy — including environmental, social and governance (ESG) initiatives — and internally communicated throughout the organization.

EU Green Claims Directive